Ford has patented a new system that allows advertisements to be displayed inside vehicles, using data such as destination, route, speed, and trip history to personalize the ads and choose how many to display on the car’s screens.
The system can also monitor conversations inside the vehicle and adjust the frequency of ads based on passengers’ interactions, such as reducing the number of ads during conversations or playing audio ads when the cabin is quiet.
In addition to potentially improving the advertising experience, Ford’s system raises privacy concerns, as it can listen to keywords to determine the driver’s destination and serve relevant ads based on historical information.
While online ads often subsidize services and platforms, Ford’s proposal seems to be a way to increase the automaker’s profits but may put consumers’ privacy at risk.
Source: Motor1.com | Photo: Unsplash | This content was created with the help of AI and reviewed by the editorial team.
